Hyper-personalized B2B prospecting that feels written by someone who did the homework
The Sequencer generates prospecting emails calibrated to the real context of each target company: its sector, timing, recent news, and specific pain points. 35-45% open rates. Human approval before every send.
Premium architecture for executive control
The outreach everyone sends does not convert. The one nobody has time to do does not happen either.
The generic email nobody reads — while your team loses time
Your sales team is spending hours creating and sending prospecting sequences manually when they could be focused on closing and serving clients. Meanwhile, competitors that already have systems generate and execute outreach in a systematic and measurable way. That capacity asymmetry is expensive in pipeline terms.
The personalization nobody does because it takes too long
Researching each company, reading its recent news, and building an email that proves you did your homework takes 30 to 60 minutes per prospect. With 2 hours a day for outreach, you can prospect 2-3 companies excellently. Or 200 badly. Inconsistent follow-up on cold leads creates lost opportunities that are hard to recover.
The follow-up that never happens — opportunities that go cold
Most sales happen in contact 5-8. But maintaining a coherent follow-up sequence for 50 active prospects in parallel is impossible without a system. In the end, follow-up becomes inconsistent and promising prospects go cold. You are competing against companies that already automate this systematically.
Research + personalization + sequence: the system sales teams never have time to do manually
The Sequencer researches each target company, generates the personalized outreach email based on real research, and designs the full follow-up sequence. Nothing is sent without your approval. The salesperson adds judgment and signature. Always.
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Researches each target company: recent news (last 30 days), size, sector, technologies, and executive roles
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Generates the personalized outreach email with an opening hook that proves real research
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Designs the full sequence: initial email + 3-4 follow-ups with a different angle each time
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HITL: presents the full sequence for your approval before the first send. It only prospects what you approve
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Manages replies: automatically classifies them (interested, not interested, bad timing, requests more information)
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Metrics dashboard: open rate, response rate, meetings booked, and attribution by template
According to HubSpot Research (2024), the average open rate for unsolicited sales emails (cold email) is 21% for generic emails. Response rate falls to 1-2%. However, highly personalized emails (showing real research on the recipient) reach open rates of 35-50% and response rates of 5-15% (source: Woodpecker, 2024). The difference: 10-30 minutes of research per prospect. With the Sequencer, the agent performs those 10-30 minutes of research.
Source: HubSpot Research / Woodpecker 2024The Sequencer has no authority to send anything on your behalf. Every sequence it generates remains blocked in 'pending approval' status until the responsible salesperson reviews it and approves it. Why? Because outreach is a relationship, not a transaction. The salesperson who will manage the conversation once the prospect replies needs to know and stand behind what has been sent in their name. Consistency between the opening email and the follow-up conversation is critical for the relationship to work. The agent does the research and drafting work. The salesperson adds judgment and signature. Always.
Real scenarios
They prospected 10-15 companies/week with generic emails. Open rate <15%.
The sales team had no time to research each prospect. Generic emails had a 14% open rate and almost no positive responses.
Implementation: Sequencer with a defined ICP: companies with >100 employees in growth mode + tech/fintech sector.
Open rate: from 14% to 42%. Meetings booked: from 2/month to 9/month. The salesperson now spends time in meetings, not on prospecting.
6-9 month sales cycle. They needed to keep the pipeline warm without overloading the team.
Inconsistent follow-up caused promising prospects to go cold. The sales team could not keep 50 active prospects running in parallel without a system.
Implementation: 8-email nurturing sequence over 6 months + buying-intent classification system.
Active pipeline: +170% in 6 months. 3 closed deals directly attributed to the nurturing sequence.
Frictionless integration. In weeks, not months.
ICP and source definition
We define the Ideal Customer Profile (ICP): sector, size, buyer role, buying signals, and exclusion criteria. We configure the information sources for research.
Base template and tone creation
We build the base sequence templates with your company's tone, style, and specific value proposition. We calibrate them with 5 real email examples that have worked well.
Pilot with 20 prospects
The agent generates sequences for 20 real prospects. The sales team reviews and rates them (approved, modified, rejected). We analyse the feedback to calibrate the system.
Go-live + monthly analysis
The system goes live. Metrics dashboard with monthly performance review and adjustment of templates and criteria.
Investment and return
Indicative pricing by monthly sequence volume. The exact price is determined during the free technical audit.
Growth
€1,200
€850/month
Up to 100 sequences/month
OSINT research per prospect
Personalization with recent news
HITL approval before sending
Metrics dashboard
6-month minimum
Scale
€1,200
€1,600/month
Up to 500 sequences/month
Everything in the Growth plan
LinkedIn outreach module (+€250/month optional)
CRM connector (HubSpot, Salesforce, Pipedrive, Zoho)
Monthly performance report
6-month minimum
Enterprise
Contact us
From €2,500/month
>500 sequences/month
Multiple ICPs and sales teams
Custom integrations
Contractual SLA
Dedicated engineering